PLAYA DEL CARMEN, Mexico and MCLEAN, Va. – Hilton (NYSE: HLT) today announced the signing of a new build hotel, The Fives Downtown, Curio Collection by HiltonTM, the company’s first in Playa del Carmen, Mexico. As Hilton’s rapidly-expanding global collection of distinctive upper upscale hotels, Curio caters to passionate travelers seeking local discovery and authentic experiences. Developed by TM Real Estate Group, The Fives Downtown, Curio Collection by Hilton, is slated to open in fourth quarter of 2017.
“Hilton continues to experience a period of swift growth in Mexico, and we are thrilled to introduce the Curio brand to the exciting city of Playa del Carmen,” said Juan Corvinos, managing director development, Mexico, Central America & Hispanic Caribbean, Hilton. “This addition to Curio Collection will offer travelers a spectacular hotel option when visiting this destination along with the other exciting projects we recently announced in the country.”
Located in the elegant coastal town of Playa del Carmen, along the Yucatán Peninsula’s Riviera Maya strip of crystal clear Caribbean shoreline, The Fives Downtown Hotel Playa del Carmen will offer contemporary design and fine culinary options, along with the added peace-of-mind that comes with the Hilton name and award-winning Hilton HHonors® guest-loyalty program.
The property’s architecture will reflect the nature and the ocean environments through its shapes, patterns and textures. In the main atrium with skylight, a grand wall with live plants and embedded elements will emulate the roots of the trees, bringing natural beauty to the hotel’s interior. The rooftop’s bold construction inspired by the Playa del Carmen lifestyle and natural elements such as bird feathers’ shapes and handcrafted work create a contemporary structure to define the space.
“We are pleased to partner with Hilton to introduce our first hotel in Playa del Carmen with the Curio brand,” said Alejandro Zarfino, director TM Real Estate Group. “Combining the authentic local spirit of the Curio collection and the one-of-a-kind character of Playa del Carmen, the hotel will provide a unique guest experience and serve as the perfect abode for travelers embarking on nearby adventure.”
The five-story property will feature 93 guest rooms, a full-service spa with hydrotherapy treatment, a 1,300-square-foot fitness center, and rooftop infinity pool with deck and disc jockey booth. The rooftop will also showcase a pool bar and lounge, a restaurant and a signature cocktail bar.
In the Quinta Avenida bustling neighborhood, The Fives Downtown Hotel Playa del Carmen, is a short distance to numerous shops, restaurants and dance clubs. The property is also close to Parque Fundadores, one of the original areas in Playa del Carmen, and Nuestra Señora del Carmen Church.
“With its upscale accommodations, and stylish amenities, we look forward to welcoming guests to The Fives Downtown Hotel Playa del Carmen,” said Mark Nogal, global head, Curio – A Collection by Hilton. “The vibrant sea life, dazzling underwater caverns and palm-lined beaches make it an ideal city for Curio’s travelers seeking authentic experiences.”
As part of the Hilton portfolio, The Fives Downtown Hotel Playa del Carmen, Curio Collection by Hilton will participate in Hilton HHonors®, the award-winning guest-loyalty program for Hilton’s 13 distinct hotel brands. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app.
Hilton currently has a portfolio of more than 90 hotels and resorts open and welcoming travelers in Latin America, including more than 45 in Mexico. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 60 projects across the region, including approximately 30 projects in Mexico.